About Me:
With a focus on brand handwriting and identity,
I have helped launch two brands for the
Abercrombie and Fitch Company.
- Ruehl No. 925
- Gilly Hicks
Working as the Senior Art Director, my responsibilities included: establish a personality for each brand. Lead and mentor a graphic team to produce authentic products. Concept and direct all graphic products with a focus on graphic design, imagery and content. Divide time between concept direction and management. Organize and manage budgets. Organize and deliver all presentations for corporate meetings. Manage production process including final approval on all artwork.
Lastly, and most importantly, lead a team of designers to be empowered, creative and considered to be the most productive team under the Abercrombie and Fitch corporate umbrella.
